2023 Prius Hybrid Debuts as Toyota Fights to Reclaim Green Coat – Detroit Free Press | CarTailz

Toyota unveiled three major new vehicles Wednesday night ahead of the Los Angeles auto show.

Appearances at the show, which opens to the public on Friday:

  • The bZ Compact concept, a small SUV that anticipates the second tranche of the company’s electric vehicle strategy. Toyota first unveiled the concept in Japan last December.
  • The 2023 Toyota Prius Hybrid and Prius Prime Plug-in Hybrid, the latest editions of the fuel-efficient icon that has made Toyota the leader in hybrid vehicles.

Toyota has recently been criticized for being a latecomer to electric vehicle adoption as it maintains its leadership in hybrids that use both gasoline engines and electric batteries.

The Japanese giant argues that hybrids are the quickest and most realistic way to reduce emissions and climate change until all buyers are ready for electric vehicles, while other automakers – notably General Motors, Ford, Hyundai and Volkswagen – have a more aggressive sales schedule define a high number of purely electric vehicles.

“Twenty years ago, the Prius helped advance Toyota’s ‘green’ image,said Katherine García of the Sierra Club. “Today the Prius is a relic of the past.”

The 2023 Toyota Prius will debut at the Lost Angeles Auto Show on November 18-27

Longer range and (slightly) higher mpg

Faced with such skepticism, Toyota promises that the 2023 Prius Prime plug-in hybrid will increase its range by more than 50% on battery power over the 25 miles the current model can travel before its petrol engine kicks in.

Toyota also says the conventional hybrid will be the most fuel-efficient Prius yet, with a projected EPA rating of 57 mpg in combined city/highway driving. That’s 1 mpg better than the most fuel-efficient 2022 Prius.

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