Bike computer innovator Jobst Brandt celebrated his new book proposal via crowdfunding on Kickstarter – Forbes | CarTailz

“Cycle!” was the longstanding call to action by American mechanical engineer Jobst Brandt, legendary author of The bike wheelwho died in 2015 at the age of 80. and Cycle! is the title of a planned new book about the underdog who inspired bicycle industry innovations like slick tires and the handlebar-mounted cycle computer.

Produced by British publisher Isola Press, the book has raised $10,900 on Kickstarter so far and has a month to reach its $28,800 goal.

Led by cycling journalist Max Leonard, Isola Press has successfully funded five Kickstarter books and raised over $200,000 for titles such as The Rough Stuff Fellowship Archive, a photo journal of a British pre-mountain off-road cycling club.

Brandt’s “passion and intellect changed the way we ride bikes today,” Leonard said.

“Years before the development of mountain bikes and gravel bikes, his legendary ‘Jobst rides’ took Bay Area racers including Tom Ritchey, Gary Fisher and Eric Heiden over dirt roads and landslides in the mountains of Santa Cruz and the Sierras,” continued Leonard gone.

Brandt also toured extensively in the French, Italian and Swiss Alps and cycled 2,000 miles across the highest mountain passes in Europe almost every year for nearly half a century.

Isola Press has access to Brandt’s photo library, which contains more than 10,000 slides, many of which were taken with a Rollei 35 camera.

Brandt’s definitive guide to wheel building was published in 1981 by the bicycle component company Avovet, for which he served as a consultant. This much-copied company was based in an upstairs room at Palo Alto Bicycles, near Stanford University in the Silicon Valley of Palo Alto, California.

The bike shop – and associated component brand – was founded by Bernie Hoffacker and later managed by his sons Bud and Neal. The Palo Alto Bicycles mail order catalog sold custom road bike frames by legendary designer Tom Ritchey, and Avocet made innovative components, shoes, saddles and tires.

Avocet also developed the first electronic cycle computer, now known as a bike computer, a device that evolved into today’s Garmin and Wahoo GPS-enabled cycle computers.

Palo Alto Bicycles also sponsored a cycling team that included a young Greg Lemond, who later became the first American to win the Tour de France. Lemond drove an Avocet cyclometer to profile the product.

Saddlery Gary Erickson learned his trade at Avocet – he left in 1992 to co-found ClifBar, which was sold to Mondelēz in June 2022 for $2.9 billion. Erickson rode with Brandt in California, and the two also met in Europe.

“After descending the Costalungato Canazei, I met a group of Berkeley riders with Cliff Bars’ Gary Erickson,” Brandt wrote in his diary in 1992.

“He was having a great time, but his recruits, who had never seen so many mountains, were quite long-faced.”

Brandt’s love affair with the Alps began in his youth – he attended a high school in Switzerland and was also able to reach the mountains during a US Army posting in Frankfurt, Germany.

After graduating from Stanford University, he later worked for Porsche in Stuttgart, where he translated the manual for the 356 before designing the suspension for the 804 race car.

Previously, while working on the two-mile Stanford Linear Accelerator, Brandt was recognized for his work on the accelerator’s suspension. He has several patents in his name, including three for Hewlett Packard and three for Avocet. Patent 6,134,508 was for a “simplified system for displaying user-selected functions in a cycle computer or similar device.”

In his classic book, Brandt wrote that “the wheel stands on its spokes,” a counterintuitive concept that he explained as follows: “Bicycles endure unusually high loads at unusually low speeds, and for that reason seem to break many design rules that are common to others.” apply to machines. Because the bicycle is unusual, conventional wisdom has sometimes led to misconceptions about its wheels.

“A lot of people take it for granted that the hub hangs from the upper spokes and that those spokes get tighter as you get on the bike. This type of misconception is similar to the once-widespread belief that the sun revolves around the earth. What may seem obvious is not always true. The bicycle wheel does not work as it seems, but in a way that seems to defy common sense.”

Leonard plans for Jobst Brandt ride a bike! will be released in spring 2023.

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