Ortho, First Voice Assistant Purpose-Built for Auto Repair Professionals, Launches at AAPEX 2022 – GlobeNewswire | CarTailz

Ortho delivers technician specifications in seconds in an intuitive, portable, hands-free solution

LAS VEGAS, NV, Nov. 1, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — Today at Automotive Aftermarket Products Expo 2022 (AAPEX), RAIN Technology Inc. announced the public launch of “Ortho,” the first-ever voice assistant specifically designed to increase efficiency in auto repair shops. After 18 months of development and co-creation together with forward-thinking store owners and technicians, Ortho has been tested in more than a dozen stores in the US and Canada in the last few months. On average, technicians using Ortho estimate the savings of up to two hours per week on a variety of repair and maintenance procedures.

Powered by MOTOR’s OEM database and housed in a rugged tablet, Ortho offers hands-free, lightning-fast data searching, delivering precise and accurate answers in just seconds. By simply saying “Hey Ortho” and asking a question, users get instant access to hundreds of specifications (e.g. torques, measurements), fluid details (e.g. capacities, types), charts (e.g. attachment points) and maintenance intervals. all specific to the vehicle being worked on. Vehicles can be easily loaded using selected shop management system integrations, scanning a VIN or manually selecting the year of manufacture.

“We developed Ortho with a clear focus on saving valuable time in business and leveraging the inherent advantages of speech technology – input speed, hands-free use and a distraction-free interface,” said Nithya Thadani, CEO of RAIN Technology, Inc., the parent company from Ortho and a renowned language technology innovator. “With an aging fleet of vehicles on the road and a continuing shortage of technicians, auto repair professionals are among the most sought-after professionals in any industry – they deserve well thought out, technically advanced solutions to maximize their productivity on the job. ”

Extracting information from traditional repair databases can take many minutes, even if a technician is looking for a single data point; It requires putting down tools, walking through the store to a computer terminal, cleaning your hands, typing in a search query, and scanning result pages to find the data in question. In contrast, Ortho allows technicians to stay right in the bay and go from question to answer in less than five seconds. “By co-developing Ortho with technicians and store owners, we’ve developed an experience that keeps technicians in the flow, limits task switching that can result in lost productivity, and only displays the information requested to minimize distractions,” said Kim Conti, Ortho VP of Product.

Responses are neatly displayed on screen for easy viewing and read aloud through text-to-speech. Ortho’s intelligence in the automotive repair space allows for intuitive explanations (e.g. when a user asks for a brake pad waste thickness, Ortho confirms “Did you mean front or rear?”) and natural conversational language from users.

“As soon as we started using Ortho in our shop, the benefits were clear – to my technicians and the shop’s overall performance,” said Tom Ham, owner of AutoCentric Repair in Grand Rapids, MI. “Keeping technicians happy often requires trying the latest and greatest technologies – but they need to be fast, easy to use and reliable to stay, and Ortho has done just that.”

Ortho’s capabilities are applicable to a number of different aftermarket service segments, from independent mechanical repair shops to quick grease and tire shops to service franchises, all already using the product. Ortho includes a free trial, offers flexible pricing plans for individuals and businesses, and comes with a voice-optimized tablet.

“As someone who was a shop owner and now coaches shop owners for a living, I can say that Ortho is exactly the type of product that punches above its weight in terms of value and utility,” said Vic Tarasik, Founder of ShopOwnerCoach. “Some technicians can be set in their ways, but at Ortho, seeing is believing and it’s quickly evolving from an oddity to a tool of choice.”
To sign up for a demo or trial today, visit www.heyortho.com.

About Ortho
Ortho, the first-ever voice assistant for the automotive aftermarket, enables auto repair shops and professionals to work more efficiently and generate more sales. Through a portable, hands-free solution, Ortho delivers accurate data on command, in seconds, right on the bay. From torque specs to fluid types, measurements to service intervals, Ortho is the easiest, fastest way to access hundreds of data points for almost every car on the road. Just say “Hey Ortho” and leave. www.heyortho.com

About RAIN Technology, Inc. (parent company of Ortho)
RAIN is a leader in speech technology and conversational AI. RAIN builds voice-first software products, helping global industry leaders integrate voice technology into their customer experience, operations and digital ecosystems. Backed by Stanley Ventures and other leading investment firms, RAIN commercializes productivity-focused voice assistants to address major workplace inefficiencies. In addition to developing its own products, RAIN continues to work with industry leaders to create tailored language products and experiences across the B2C, B2B and B2E landscapes.

Jon Lindsay Phillips

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