Now at a new location, Toyota is once again wowing SEMA show attendees with a plethora of new and spectacular designs and world premiere announcements
LAS VEGAS, November 1, 2022 /PRNewswire/ — Toyota returns to the Specialty Equipment Manufacturers Association (SEMA) Show with a new, expanded exhibit, the most featured vehicles of all time, a strong focus on the aftermarket industry, on- and off-road performance and adventure, and new initiatives for off-the-grid explorers and those who love to accessorize their Toyota cars, trucks and SUVs.
Toyota’s new and larger SEMA exhibit area (Main Hall, Booth #22200) at Las Vegas The Convention Center symbolizes the brand’s ongoing and growing commitment to on- and off-road performance and adventure. And the variety of custom builds on display sends a strong message of Toyota’s commitment to consumers looking for excitement – whether traveling, sporting track days or exploring off the beaten track where the journey is just as important as the destination.
“At Toyota, ‘Let’s Go Places’ is not just a slogan. It’s a driving force behind everything we do,” he said Lisa Materazzo, Group Vice President – Toyota Division Marketing. “Our cars, sports cars, trucks, SUVs and technologies not only help you get the most out of your vehicle, but get you to the places and activities that bring joy.”
The SEMA Show is the perfect place for Toyota to share its plan to connect even more closely with adventurers and overlanding enthusiasts. Today Toyota announced the world premiere of the trail hunters, a new grade that will soon be available for Toyota trucks and SUVs. Trailhunter vehicles ship straight from the factory with overland-ready components, reinforcements and features.
Toyota also announced theirs Associated range of accessories (AAP), a new initiative that offers consumers a more seamless way to accessorize their Toyota vehicles. AAP will offer parts, components and accessories from many of Toyota’s trusted partners, expanding Toyota’s already robust portfolio of Toyota-approved products and making it easier for customers to personalize and enhance their vehicles. A great advantage of the new program is the possibility of including the accessories in the total payment plan of the car.
For many, SEMA is all about the show vehicles, and Toyota never fails to answer the call. This year, Toyota is bringing 13 exciting custom vehicles to the show floor, including:
That GR Corolla Rally Concept – From the Toyota Motorsports Garage team comes a GR Corolla like no other, a sports car packed with Toyota Gazoo Racing DNA and rocket fuel for those who love Toyota sports cars and rally performance.
That 10 second twins – The Toyota Motorsports Garage team wondered what they could do with the GR Supra, a drag strip and one $10,000 build budget. Answer: 10-second performers call the “10-second twins” because what’s better than a 10-second GR Supra? Two 10 second GR supras that double the adrenaline.
That GR86 Daily Drifter – Photographer Larry Chen envisioned a drift car that would resonate with pro drift fans and enthusiasts and created a GR86 that resembles the purpose-built machines that pro drivers like Fredric Asbo, Kengushi and Ryan Tuerck drive ahead in the competition, but concentrate on what can be achieved with a manageable budget.
That 2023 ‘Simba’ Sequoia by X Overland and 2022 ‘Orion’ Tundra by X Overland – Clay and Rachelle Croft founded Expedition Overland in 2010. Today it’s an award-winning team of adventure travelers who share their explorations of some of the world’s most remote places on the popular television series Expedition Overland, inspiring others to embark on their own adventures. On display are the Crofts’ newest special project vehicles – the Simba Sequoia and the Orion Tundra, both Overlanding Rigs that serve as workhorses for the show’s production and will carry the team to distant locations as they continue to explore their adventures with the faithful Expedition Overland and share. fans worldwide.
That Sequoia TRD Pro Adventurer by Westcott Designs – Jeff and Jessica WestcottCo-founders of Westcott Designs, bring this eye-catching and trail-ready rig to the show to represent their company’s interest in engineering and manufacturing, and their team’s great attention to detail.
That Ultimate Overlanding Sequoia TRD Off-Road – Starting with a 2023 Toyota Sequoia Limited TRD Off-Road, the enthusiasts at 4WD Toyota Owner Media, publishers of 4WD Toyota Owner Magazine and seasoned off-road explorers have built a Sequoia that has the assets to back its bold name .
That GR86 Cup car and the GR Corolla Official NASA Pace Car – Toyota never fails to bring something to SEMA that shows its focus on sports cars, performance and motorsport. That role is filled this year by the Toyota GR86 Cup Car, the dedicated steed for the all-new, single-brand Toyota GR Cup racing series debuting in 2023. And to add even more spice, Toyota is showing off the GR Corolla Official NASA Pace Car, fresh from its mission to advance the 2022 National Auto Sport Association (NASA) National Championships at WeatherTech Raceway Laguna Seca last September.
That FJ49, mega tourer and super toureralso known as the “Black Truck” – These three builds from Patriot Campers offer a glimpse into Toyota’s overlanding and off-road adventures in the Land Down Under. All the way from the gold coast, Queenslandarea of Australia, Justin Montesalvo, Director of Patriot Campers, brings the FJ49, a 1977 FJ45 with modern technologies and components: the Megatourer, a six-wheeled beast with aggressive looks and unparalleled capabilities; and the Super Tourer, which is both aggressively good looking and capable of off-the-grid cruising.
Toyota’s featured vehicles and design concepts, as well as a variety of production cars, SUVs and trucks will be on display at the Las Vegas convention center 1st-4th November 2022.
Vehicles described are special project prototype vehicles that have been modified with parts and/or accessories not available from Toyota, may void vehicle warranties, affect vehicle performance and safety, and may not be street legal .
Toyota (NYSE:TM) has been a part of America’s cultural fabric for more than 60 years and is committed to advancing the next generation of sustainable mobility through our Toyota and Lexus brands and our nearly 1,500 dealerships.
Toyota employs more than 39,000 people directly in the United States who have contributed to the design, construction and assembly of nearly 32 million cars and trucks at our nine manufacturing facilities. The 10th Toyota plant will be built by 2025 North Carolina will start manufacturing car batteries for electric vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company’s U.S. sales in 2021 were electrified.
To inspire the next generation to pursue a career in STEM-based fields, including mobility, Toyota launched its Virtual Education Center at www.TourToyota.com with an immersive experience and the ability to virtually visit many of our US manufacturing facilities. The hub also includes a number of free STEM-based lessons and curriculum from Toyota United States of America Founding partners, virtual field trips and more. For more information about Toyota, visit www.ToyotaNewsroom.com.
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