The entire end-to-end automotive process, including design, production, sales and even marketing, will be significantly impacted by AR and VR technology. Arun Krishnamurthi, MD and CEO of Axiscades Technologies Ltd. explains how this transformation is already underway and how it will impact in the future.
Luxury cars have always had an advantage in futuristic technologies, which are mainly used in the American and European automobile markets. With the arrival of 5G, enabling high-speed, low-latency data transmissions, and government support, the adoption of augmented reality and virtual reality is accelerating at a rapid pace due to the pandemic in a world where smartphones and the internet have already been extremely widespread .
Unless you’re a motorhead, chances are you cringe at the thought of car maintenance, and even changing your oil can seem like a major accomplishment. AR can significantly alleviate this burden. When a check engine light comes on, the typical driver response is to call the mechanic. However, AR has allowed the vehicle’s owner to simply scan the barcode displayed on the dashboard and get an accurate explanation of what went wrong.
Technologies such as interactive manuals that include step-by-step instructions and video support eliminate the need to consult and understand the user manual. Augmented reality can also be used as apps or virtual assistants that help with basic troubleshooting and repairs. A major automaker could remotely provide accurate visual instructions to field technicians using AR goggles, saving cost and time.
See more: How automotive brands can map the consumer journey in the new digital age
The automotive industry is constantly looking for engineers and workers with the right skills. It can be very effective to use VR tools and simulators to provide appropriate professional training that is more efficient, helps learners retain more knowledge, and creates a safer training environment.
For example, using VR to train operators eliminates the need for expensive backup machines. They gain knowledge of how to repair vehicles without having to remove the actual parts, using simulations instead. The use of AR and VR in the automotive market is expected to grow in training with the highest CAGR compared to other applications.
Most customers have encountered the difficulty of visiting a car dealership with few models, colors and additional equipment options. This problem is addressed through a digital showroom that integrates realistic 3D visualizations of the vehicle and allows customers to interact with it through both physical and virtual mock-ups. The use of AR and VR even makes the process of customization and upgrades inside or out so easy that it seems like designing an avatar in a game. Your customers can see the changes they are making to the interiors and exteriors in real-time and make changes as they choose, allowing them to make decisions faster and more conveniently.
All you need is something as simple as an AR app for smartphones that lets you do everything from picking a car’s color and wheel design to taking it for a test drive from the comfort of your own home. Not only does this encourage faster sales conversion, but it also provides customers with a better experience and allows them to have some involvement in the design process.
Smarter and safer vehicles
Customers are looking for better safety features and navigation aids to reduce the possibility of human error, making intelligent design one of the absolute requirements for any modern car. Development of innovative smart accessories such as AR-enhanced rear-view mirrors that can detect a threat in the blind spot and reflect a live video stream of it into the rear-view mirror and a system of mirror-integrated cameras that can create an unobstructed panoramic view of everything behind the car are major innovations this area.
In addition, AR leverages HUDS (Heads Up Display) to provide traffic information, navigation assistance, weather data and critical performance alerts. In order to read an instrument cluster (e.g. GPS navigation), you have to take your eyes off the road for even a few seconds, which can lead to a dangerous situation. A head-up display (HUD) puts information right where you need it – in front of your eyes, right on the windshield in the driver’s field of vision. Automakers are currently developing sensors that can transmit real-time data about the status of the car and environmental elements, as well as full windshield HUDs.
In addition, new drivers can practice driving using AR and VR and only hit the road once they are sufficiently practiced. It also supports people who do not own a vehicle to improve their driving skills. A major liquor store used virtual reality to expose people to the consequences of drunk driving.
design and prototyping
A major American car manufacturer uses virtual reality to see the vehicle from the perspective of people smaller or larger than average, allowing them to understand and appropriately design different points of view. And this is just one example of how manufacturers are using AR and VR. Designers can evaluate various design options and make adjustments using projectors that overlay appropriate AR images onto actual car models. You can also use augmented reality to make collaborative work visible to everyone involved and to incorporate changes in the course of the discussion.
Bench tests have an alternative method thanks to VR. Electric vehicle (EV) manufacturers benefit from virtual prototyping as it allows them to test the entire electronic system of a new car without having to rely on real hardware. They are building a digital twin of the cars, allowing them to experiment with the design while reducing development costs.
See more: Not Your Traditional Car Lot: The Benefits of the Automotive Industry’s Shift to Digital Transformation
Automotive manufacturing is a dynamic industry that relies on accuracy. A simple misstep here will result in significant losses. Augmented Reality is used to make car assembly more efficient. Assembly line workers receive instructions and the necessary technical data on the display of the AR glasses, so they can quickly review the documentation without being distracted from their process.
Wearables deliver vital information right before your eyes, inside the facility, in addition to equipment, assist you in selecting the right spares and tools, and provide live advice, supported by audiovisual step-by-step instructions overlaid on top of the actual one Furnishing. This increases convenience for those working on assembly lines, speeds up the assembly process and reduces human error. This method can increase accuracy to 96% and speed up work by 30%.
The global ecosystem for AR and VR in the automotive industry was valued at $195.7 million in 2018 and is projected to grow to $1,216.0 million by 2023 at a whopping CAGR of 41.8%. It’s safe to say that the automotive industry is going full throttle when it comes to technological innovation.
What trends do you predict with the evolving AR and VR capabilities of the automotive industry? let us know Facebook, Twitterand LinkedIn.
Image source: Shutterstock